Chinese stationery manufacturers and brands are mainly distributed in Zhejiang, Guangdong, Jiangsu and other places. For example, stationery manufacturers for document processing (including folders, information books, etc.) are mainly concentrated in Chaoyang, Shenzhen, Guangzhou and other places in Guangdong; Manufacturers of stationery, teaching aids, long tail clips, staplers, glue, etc. are concentrated in Ningbo, Wenzhou, Yiwu and other places in Zhejiang.
The Current Situation of Foreign Trade of Chinese Stationery Manufacturers
Nowadays, the export of Chinese stationery products covers all countries and regions on all continents.
The main markets include: Russia, Spain, Hungary and other European countries, as well as Paraguay, Brazil and other South American countries. The stationery products exported from China have many advantages, such as diversity, safety and personalization.
At the same time, more and more consumers pay attention to the safety of stationery.
In the early stage of stationery development, practical functionality was the focus of many stationery merchants and consumers, such as whether the ink could be printed smoothly, whether the characters could be written fluently, whether it was comfortable to use, etc.
As the international requirements become increasingly strict, more and more Chinese stationery merchants also begin to pay attention to the safety of stationery.
There are many safety standards for stationery in the world. For example, American Hazardous Art Materials Labeling Regulations (ASTM D-4236 LHAMA), British Pencils and Drawing Instruments 1998 S.I. 2406 – Toxic Elements in Writing Instruments, Material Safety Data Sheet (MSDS), Toxicity Risk Assessment (TRA), Microbiological Limit test (USP 61, BP/EP 16B), cadmium content test (EU REACH Annex XVII item 23), lead content test (EU REACH Annex XVII item 63, CCPSA SOR/2018-83), preservative efficacy test (USP 51, BP/EP 16C) etc.
In China, the “General Requirements for the Safety of School Supplies” was officially implemented in 2008, which put forward standard requirements for stationery safety and the basis for stationery testing standards.
In terms of personalization, in addition to satisfying the basic practicality, more consumers pay attention to the packaging and culture of stationery itself.
According to a survey conducted by a German business research institute on the promotional market, 59% of stationery distributors hope to highlight the personalization of products. It can be seen that the pursuit of personalization has increasingly become a direction of current stationery consumption.
Product packaging is a very important part of the entire marketing process. Packaging design was originally designed to protect the product, and now it plays a very important role in brand identity. Stationery packaging is a silent salesman in the stationery market. It is the first side of student stationery display and a key factor affecting consumer purchases.
In addition, the stationery exported from China is also meeting the different needs of consumers in different countries and regions for stationery.
It is understood that customers in Middle Eastern countries tend to like gold. 44.29% of the stationery products sold in my country to Turkey are gold-plated on the surface.
For Spain, as the business promotion method of exchanging small gifts with corporate logos is becoming more and more popular in Spain, small stationery with custom logos and low prices are more popular.
Stationery sold in different countries will not only have different languages, but also some patterns and functions will also be adjusted. For example, in terms of some function columns, the notebooks sent to Middle East countries canceled the small calendar and changed it to a horizontal line.
The Future Development Space of China’s Stationery Manufacturing
In recent years, the development of China’s stationery and office supplies industry has been particularly rapid. The products have been updated quickly, the quality has been significantly improved, the design and color varieties are basically in line with those of foreign countries, and the technical content of the products has also been greatly improved. Stationery industry, as a rapidly rising light industrial product in China, is playing an increasingly important role in the international market.
Under the guidance and support of the Chinese government, at present, many Chinese stationery enterprises have successively organized delegations to participate in well-known industrial exhibitions at home and abroad such as Frankfurt Stationery Fair, Hong Kong Stationery Fair, and Shanghai Stationery Fair.
Since 2010, many Chinese stationery companies have been more active in “going out” and setting up branches, offices and other institutions abroad. This has led to rapid development of Chinese stationery in all aspects, and further demonstrated to the world the strength and advantages of China, a “big stationery manufacturing country”.
From January to December 2020, stationery manufacturing completed operating income of 80.533 billion yuan, a year-on-year increase of 10.86%; book printing completed 32.408 billion yuan (accounting for 20.73%), a year-on-year decrease of 8.34%; pen manufacturing completed 14.588 billion yuan (accounting for 9.33% %), a year-on-year decrease of 11.18%.
The manufacture of arts and crafts pigments was 13.118 billion yuan (accounting for 8.39%), a year-on-year decrease of 19.9%; the manufacture of other cultural, educational and office supplies was 9.401 billion yuan (accounting for 6.01%), a year-on-year decrease of 5.72%; teaching models And teaching aids manufacturing completed 5.041 billion yuan (accounting for 3.22%), a year-on-year increase of 1.8%; ink and ink manufacturing completed 1.243 billion yuan (accounting for 0.79%), a year-on-year decrease of 24.98%.
In November 2021, the China Cultural, Educational and Sporting Goods Association issued the “Guiding Opinions on High-quality Development of the Cultural, Educational and Sporting Goods Industry during the 14th Five-Year Plan Period”.
The “Guiding Opinions” propose that the main business areas of my country’s cultural and sports goods industry will gradually narrow the gap with the world’s powerful countries, and strive to become a world power; through five to 10 years of hard work, the cultural, educational and sporting goods industry will comprehensively narrow the gap with the world’s powerful countries , and strive to enter the ranks of world powers in most segments; create 3-5 international brands with international market influence and competitiveness, and strive to cultivate world-class cultural, educational and sporting goods industrial clusters.
With the development of the economy, the country’s investment in education and fitness has increased, and people’s demand for stationery and office supplies has also continued to increase. Therefore, a market for stationery with great potential has been created. The Chinese stationery market will continue to show a trend of rapid development in the future. .
The “2023-2028 China Stationery Market Development Forecast and Investment Strategy Analysis Report” issued by the Industrial Research Institute has thirteen chapters. Firstly, it introduces the concept, classification, and investment characteristics of stationery.
Then analyzes the development of the international and domestic stationery industry, and makes a detailed analysis of the financial situation of the domestic stationery industry, and then analyzes the overall operation of the Chinese stationery market.
Subsequently, the report introduced the development of pen stationery and paper stationery, and also analyzed the regional development, foreign trade, investment potential and operation status of important enterprises of the stationery industry, and finally analyzed the future development trend.
In view of the above development status and bright prospects of China’s stationery manufacturing industry.
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