1. Small Stationery, Big yiwu Stationery Market!
Compared with other products, stationery products have a large market in Yiwu, although they are smaller in size. The four treasures of the study “pen, ink, paper and inkstone” are the four traditional Chinese stationery. China is the world’s second-largest economy.
That factor makes it a big consumer in the world. Since it is a big consumer, of course, it is a big market. With the development of social economy and science and technology, people’s cultural life is increasingly enriched, and the concept of stationery is constantly updated and expanded.
According to relevant data, the per capita consumption of stationery in China is only about 105 yuan/per year, while the global average per capita consumption level is about 240 yuan/per year, which is less than half of the global average consumption level. It can be predicted that the stationery market demand in China still has a large space for development.
First of all, I believe you should hear about Yiwu Market. Yiwu is the world’s largest cultural goods trading center, the United Nations, the World Bank and other international authorities identified it as the world’s largest market. The stationery industry in the Yiwu market is mainly distributed in Yiwu International Trade City, which has more than 1400 business centers and more than 1900 business entities.
The stationery industry in Yiwu originated in the 1980s, which was one of the industries that started earlier at that time. Now it has become the pillar industry of Yiwu’s economic development, and also gradually become the weather vane of the global stationery industry.
The stationery industry has always been a field with fierce competition. Yiwu has quite a number of stationery industry production bases, with not only many well-known large brands, but also many small and medium-sized brand manufacturers. The output of stationery is large every year, and new stationery manufacturers are constantly joining.
2. The Yiwu factory Supplies Direct to Some Export Enterprises
Complete upstream and downstream industrial chain, large market space.One of populous factory city in the world and this factor make it a big consumer in the world. Since it is a big consumer, of course it is a big market.
The characteristics of stationery commodities determine that its sales locations are very scattered, the cost of a self-established marketing network is high, so the traditional stationery sales are main dealers, the school business area is a variety of distribution terminals gathered area; KA sales means that stationery manufacturers sell stationery directly to national chain retailers.
The direct selling model mainly provides one-stop buying services for large-scale customers through the form of e-commerce and large-scale procurement. Now, its model is quite mature in foreign developed markets, and it is in a developing stage in our country.
Stationery products of Yiwu are mainly direct sold to domestic export enterprises, and then exported by export enterprises to various places abroad. The stationery market in Yiwu has a large space, and its stationery products have a large sales volume in the domestic market due to the diversification of products and relatively favorable prices.
Exports to other countries are also very popular. Yiwu Stationery Exhibition has become an important way for Yiwu to strongly activate stationery manufacturing, foreign trade, transportation and other industries. It is the “leader” in the Yiwu exhibition industry, and also the key items and key support exhibition of the Zhejiang exhibition industry.
For example, in the pen industry in Yiwu, direct sales to exporters account for a large proportion. In terms of production and sales, the production of the pen-making industry in Yiwu has increased, and the sales situation is stable. The pen-making industry is mainly agent and total distribution, and 60% of the products are foreign trade.
3. Yiwu Stationery is a Symbol of Quality and Low Price
Yiwu Factory is regarded as the representative of quality and inexpensive products in China. Yiwu Factory is also the main source of purchase for China’s domestic export enterprises. There is a popular saying in China that you can completely trust the products of the Yiwu market.
If you see something you like, but it’s expensive, and you give the Yiwu factory a short period of time, they can produce something of comparable quality at a lower price. High quality and low price, which is synonymous with Yiwu stationery products.
Yiwu stationery market is rich in categories and styles and involves a wide range. In addition, the Yiwu stationery market has undergone a lot of time precipitation, and the industry scale is large. Another is its stationery factory uses online plus offline sales, the production advantage is obvious.
Today, the consumption of the stationery industry in Yiwu shows a trend of branding, creativity and individuation, and the demand for fine cultural and creative products has significantly increased. Therefore, the stationery market in Yiwu has paid attention to the upgrading and transformation from stationery to cultural and creative life. Choosing high-quality stationery brands to sell will bring more consumers.
At present, the Yiwu factory is taking the road of science and technology and brand innovation, committed to improving the quality of Yiwu stationery products. Nowadays, the Yiwu stationery market has a number of independent creative designs for pen products and paper products, and in the future, the Yiwu stationery market will have a stronger ability for independent innovation. At now, the stationery industry in the Yiwu market is upgrading and transforming and starting to develop a new model.
Driven by multiple factors, the Yiwu stationery industry has great potential for development. People’s consumption of culture, education and entertainment among urban and rural residents increased rapidly; Compared with the global and developed countries, the national financial education expenditure has a large space of increase.
Union source is in China stationery products export business has a higher position. The headquarters of our company is in Ningbo. We have branches in Yiwu, Shantou and Hangzhou. Our company has set up a factory in Yiwu, and stationery products are mainly purchased directly from the Yiwu factory. Most of our stationery products are factory direct sales, so the price will be relatively low; In addition, we will strictly select factories to choose good quality products, so you can buy inexpensive stationery products from our company.
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