With the upgrading of consumption and increased health awareness, China’s underwear manufacturers are entering a period of structural growth. By 2025, the domestic women’s underwear market is projected to surpass 54 billion yuan, with online channels accounting for over 65% of sales. The competitive landscape is evolving towards a new dynamic of both consolidation and differentiation. In this promising market, a group of outstanding manufacturers has emerged, leveraging technological innovation, quality control, and supply chain advantages to become the backbone of China’s underwear manufacturing sector.
1.Shenzhen HuiJie Group Co., Ltd.
As a leading enterprise in China’s underwear industry, HuiJie Group owns several well-known brands, including Maniform. The company possesses internationally advanced production equipment and technology, with its products exported to over 20 countries and regions, including Europe, America, Japan, and South Korea. Adhering to a “Technology + Fashion” development philosophy, HuiJie Group holds unique advantages in the functional underwear sector. In collaboration with research institutions like Donghua University, it has developed smart fabrics featuring temperature regulation and antibacterial functions. Sales of related products are growing at an annual rate of 25%.
2. Aimer Co., Ltd.
Founded in 1993, Aimer is a renowned brand in China’s intimate apparel industry, integrating product design, R&D, and innovation. The company has led the formulation of multiple national standards, industry standards, and group standards. It incorporates environmental concepts into every stage, from product design and manufacturing to brand operations. Aimer operates eight production bases across China, employing over 5,000 staff, with annual sales exceeding 3 billion yuan. It has successfully incubated more than ten brands, including Aimer, Aimer Men, and Aimer Kids.
3. Guangdong Urban Lady Industrial Co., Ltd.
Founded in 1998, Urban Lady is a representative enterprise in China’s mass-market underwear sector. The company boasts a complete, vertically integrated supply chain, controlling the entire process from raw material procurement to end retail. With over 1,000 stores nationwide, an annual output exceeding 100 million pieces, and a market share of approximately 6.3% in China’s underwear market, Urban Lady operates one of Asia’s leading underwear production bases. The automation level reaches 85%, with a maximum daily production capacity of 500,000 pieces.
4. Sanliren (Shenzhen) Technology Co., Ltd. (Banana in)
Founded in 2016, Banana in is an emerging underwear and lifestyle brand, positioning itself as a professional apparel supplier focused on somatic sensation technology. The company was among the early proponents of the “sensation-free underwear” concept within the industry. It now possesses multi-category flexible supply chain capabilities and independent R&D, holding numerous patents for somatic sensation technology. Its product range has gradually expanded to cover all categories, including underwear, loungewear, hats, shirts, yoga pants, and sun protection clothing, with annual sales of approximately 2 billion yuan. It achieved in five years what traditional major underwear brands took 30 years to accomplish.
5. Biyue (Beijing) Technology Co., Ltd. (Ubras)
Founded in 2016, Ubras is a well-known domestic underwear brand primarily producing panties, bras, leggings/tights, and base layer clothing. As a pioneer of the wireless, tank-top style bra, Ubras advocates for a concept of freedom and uninhibited wear, highlighting the natural, authentic beauty of the female form. It focuses on fulfilling the core demand for “ultimate comfort and fit” in underwear, meeting modern women’s high-quality pursuit of intimate apparel.
6. Zhejiang Jasan Group Co., Ltd.
Jasan Group is a company listed on the A-share main board. At the end of 2025, it invested 818 million yuan in building a new industrial park in Egypt. The project plans an annual output of 180 million pairs of mid-to-high-end cotton socks, 12 million pieces of seamless underwear, 18,000 tons of yarn-dyed products, and 2,000 tons of spandex-covered yarn elastic, with an estimated annual revenue of 846 million yuan. Currently, Jasan Group operates six major production bases in China and Vietnam. This significant investment in Egypt marks a crucial step in building its “multi-base, multi-center” global production network.
7. Shantou Kalian Industrial Co., Ltd.
Kalian, founded in 2011, is an enterprise specializing in the R&D and production of high-quality shapewear. The company’s building area exceeds 25,000 square meters, featuring advanced production equipment and technology, with a monthly production capacity exceeding 1 million pieces. Kalian owns four registered trademarks: Kalian, Davishi, Shuxun, and Xuemuer. The company has obtained certifications including Douyin’s “Ace Factory,” ISO9001 quality management, Germany’s TÜV Rheinland, BSCI International, and holds multiple copyrights and design patents.
8. Embryform: The Elegant and Comfortable Aesthetics of Underwear
Embryform, established in 1975, is a renowned underwear brand from Hong Kong, China. With nearly 50 years of development, it has grown into a large-scale modern underwear enterprise that integrates design, production, and retail. The brand adheres to the core philosophy of “meeting needs and creating value,” dedicating itself to providing high-quality underwear products for women of all ages.
Embryform offers a rich and diverse product line, encompassing categories such as bras, panties, sleepwear, swimwear, loungewear, sports bras, maternity, and nursing bras. The brand emphasizes the use of premium materials, such as imported European lace, and incorporates ergonomic designs like intelligent straps and invisible, seamless underwires. These features enhance wearing comfort while showcasing the elegant curves of the female form.
9. Guangdong Dongguan Caitian Garment Manufacturing
For thirty years, Caitian has focused solely on perfecting women’s panties. Its two major brands, Caitian and Huaxianzi, consistently uphold a spirit of craftsmanship, strictly control product quality, and continuously develop diverse styles to meet different needs. In recent years, Caitian has focused on hit-product models, expanded e-commerce channels, and increased its online presence. It also created the youthful brand Yinei, building a brand matrix that connects online and offline while covering both mass and young markets.
10. Wuhan Maoren Apparel Co., Ltd.
Founded in 1998, Maoren specializes in the R&D, production, and sales of sexy, fashionable underwear. It is a large-scale, modern brand operation enterprise. The company owns three production bases, two brand operation centers, and one underwear R&D and design center. It is one of the few veteran enterprises in the underwear industry with such a production scale and is also the oldest, largest, and most comprehensive professional shapewear company in Shenzhen with the most complete industry chain.
Summary
China’s underwear industry is exhibiting five core trends: Globalization—Companies are accelerating overseas expansion and optimizing global production networks. Intelligentization—Smart manufacturing has reduced delivery cycles to 7 days, and smart flexible production shortens inventory cycles. Digitalization—Online channels account for over 65% of sales, with social e-commerce and live streaming becoming growth engines. Refinement—Products are shifting towards “comfort + function + individuality,” with innovation in segmented scenarios becoming key to breakthroughs. Platformization—Upstream and downstream players in the industrial chain are developing synergistically, building an entire industrial chain ecosystem.
Leveraging technological innovation, quality control, and supply chain advantages, these enterprises not only hold significant positions in the domestic market but are also gradually making their mark internationally. In the future, with the deepening advancement of eco-friendly materials, precision marketing, and segmented scenario innovation, China’s underwear manufacturers will continue to lead the industry’s high-quality development, providing global consumers with superior products and services.
Cherry Hu is a lingerie purchasing manager with hands-on experience in underwear sourcing and factory coordination. She works closely with manufacturers to manage product development, fabric selection, fit standards, and cost control across different production stages.
Through her articles, Cherry shares real-world sourcing experience, common mistakes buyers should avoid, and practical tips for working with underwear suppliers. Her goal is to help brands and wholesalers make informed purchasing decisions and build long-term, reliable supply chains in the lingerie industry.
