In a broad sense, beauty tool is a kind of auxiliary tool which can modify people by using cosmetics, but not a kind of beauty instrument which can change body shape or skin nature by using technology. The term“Beauty tool” refers to the basic tool used to render, paint and arrange the face, facial features and other parts of a person in order to enhance the three-dimensional impression, adjust the shape and color, and cover up defects, for example, make-up brush, cotton wool, make-up eggs and so on. As one of the most influential areas in her economy, she has gradually become an indispensable accessory in beauty.
Classification, beauty tools can be generally divided into four categories, respectively, for the base makeup tools, eye makeup tools, lip makeup tools and nail tools.
Cosmetic tools industry chain is relatively simple, from upstream raw materials to downstream consumers, the overall subject involved is not much, first of all, upstream raw materials mainly include animal hair, synthetic fiber, daily hardware, plastics, sponges and so on.
In the early days, make-up tools were used less, and the most frequently used makeup was on the fingers. Then began to have a match charcoal head to paint the eyebrows, with red paper pursed lips. Until the early 20th century invented rotary lipstick, Eyebrow Pencil, eyelash curling machine was also born, began to have a makeup tool. In the 21st century, make-up tools come in a variety of styles and Hyakka Ryōran Samurai Girls. Basic tools include sponge puff, powder puff, eyeshadow brush, blush brush, eyebrow brush, eyeliner brush, eyelash brush, powder brush, lip brush, etc. .
Chinese make-up tools date back to the Republic of China, when fashionable women used a pen dipped in a blend of ink and rose water to depict eyebrow shapes. By the 1920s, the eyelash curler was invented, and women used it to create long, curling eyelashes that, when paired with dark eye shadow, made their eyes big and bright. Until modern times, with the entry of overseas cosmetic tools, a variety of cosmetic tools began to emerge and rapidly popular.
In October 2018, the State Food and Drug Administration set up a separate department of cosmetics supervision, actively promoting the formulation and revision of laws and regulations. The newly-established cosmetic supervision and management department has made it clear that the state affirms and attaches importance to the cosmetic industry, and has issued a number of policies to promote the standardized development of the industry, at the same time, through the abolition of ordinary beauty, cosmetic products such as the consumption tax policy, and continue to encourage the development of the cosmetic industry. Further promote the development of cosmetic tools industry.
The cosmetic tools in our country developed late, and the cosmetic tools developed slowly in the past because of the low quantity, low profit and the low enthusiasm of the distributors. However, with the upgrading of domestic consumption, make-up tools have gradually become an essential tool for make-up, coupled with the“Fast-paced economy” and“Lazy economy,” the popularity of make-up tools, the cosmetic tools industry in our country also develops rapidly, because the sales of cosmetic tools in our country are mostly carried out online, so according to the proportion of the cosmetic tools on-line in the cosmetic product structure released by Deloitte over the years, it is estimated that the market scale of cosmetic tools in our country will 2021 over 8.2 billion yuan.
In the 12 months from July 2019 to June 2020, annual sales of Taobao Tmall Beauty products reached 8.667 billion. Tmall Taobao is a class industry“MAKE-UP/perfume/beauty tools” under the highest sales category. The classification of cosmetic tools is complicated, its sub-categories are: False Eyelashes, beauty towel, eyebrow knife, make-up sponge, disposable washcloth, make-up set brush, brush package, double eyelid paste, double eyelid glue, make-up brush, false eyelash tools, make-up cotton, etc. .
Among them, makeup brush for the largest sub-category, accounting for 24% ,ranked second is a one-time washcloth, accounting for 13% , ranked third category is cotton, to GMV661 million yuan, accounting for 12% .
It is worth noting that, with the improvement of consumer standards for beauty tools, disposable washcloth has gradually become a new alternative to traditional towels face washing appliances. As a category developed in recent years, one-time washcloth has developed rapidly, and gradually to other cross-category brand penetration. According to Taobao Tmall Beauty tool transaction attribute distribution, one-time washcloth became the highest percentage of the classification of transactions, GMV reached 722 million.
From the category point of view, the bottom make-up is our country make-up online channel sales of the highest percentage of subdivision category, followed by lip make-up. In addition, the proportion of At present, the transaction price of beauty tools market in our country is on the low side, consumers tend to choose low-priced products in this category. According to Tmall’s sales data from 2019 to 2021, the average 2021 price of beauty products was 17.25 yuan, showing a slow upward trend. Among them 0-10 Yuan for the most volume of the range, accounting for more than half, reaching 53.55% . The turnover of products over 50 Yuan is not high, accounting for 6.01% of the total, with total sales of 346 million yuan. The trade price of this kind of products is on the low side, which reflects to some extent that consumers tend to choose low-priced products.
At present, the transaction price of beauty tools market in our country is on the low side, consumers tend to choose low-priced products in this category. According to Tmall’s sales data from 2019 to 2021, the average 2021 price of beauty products was 17.25 yuan, showing a slow upward trend. Among them 0-10 Yuan for the most volume of the range, accounting for more than half, reaching 53.55% . The turnover of products over 50 Yuan is not high, accounting for 6.01% of the total, with total sales of 346 million yuan. The trade price of this kind of products is on the low side, which reflects to some extent that consumers tend to choose low-priced products.
Our Country this Profession Competition Pattern:
- Regional Competition, Less Local Manufacturers
At present, the cosmetic tool manufacturing industry in our country is mainly concentrated in Guangdong, Jiangxi, Zhejiang and so on, and the total cosmetic tool manufacturing enterprises are few.
- Enterprise Competition: Local Emerging Brands Rise, and Foreign Brands Firmly Occupy the High-end Market
In the traditional cosmetic tool market, the high-end market is mainly dominated by European and n brands, while the middle and high-end market is mainly dominated by Japanese and Korean brands, such as Aili Hut and Mingchuang premium products, one of the major high-end market for Europe, the United States and Japan, such as brand monopoly. In the new cosmetic tools market, domestic brands gradually rise, competition is further increased, Huaxizi, perfect diary, Mao Geping, small Odin and many other emerging brands rise to prominence, fast capture the domestic low-end market and part of the high-end market.
According to Maigoo’s list of top 10 brands in China, the high-end market is still dominated by foreign brands, and none of the top 10 high-end beauty tool brands has made the list domestically.
At present, the cosmetic tool industry in our country is mainly divided into three echelons: International brand, local big brand and domestic new brand, they range from 1.02% to 2.24% respectively, while international brands as a whole occupy the largest market in China, followed by local upstart brands. Perfect Diary and Huaxi have a larger market share of 3.83% and 3.64% , respectively, the local traditional brands such as 3CE market share is higher, 3.21% .
Our Country this Profession Development Prospect and the Tendency Forecast:
- Diversify Your Marketing
In recent years, with the continuous growth of e-commerce channel sales scale of cosmetic industry in our country, cosmetic tools are becoming more and more popular, among which most consumers get cosmetic tool product information through social media, it shows that Kol marketing plays an important guiding role in the decision-making process of cosmetic consumers. In the future, the beauty industry’s marketing methods will continue to diversify.
- The Market Size of 2027 Cosmetic Tools Industry will Exceed 27.5 Billion Yuan
With the upgrading of domestic consumption, make-up tools have gradually become an indispensable tool for make-up, and the prevalence of“Fast-paced economy” and“Lazy economy”, make-up tools are highly sought after, by the previous calculation, from 2017 to 2020, the average annual compound growth rate of the market size of our cosmetic tools industry is 22.21% . Based on this, we predict that the market size of the 2027 cosmetic tools industry will exceed 27.5 billion yuan.
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