In order to meet the needs of foreign buyers to expand the industrial chain and supply of goods, many buyers will continue to search for information on counterpart suppliers around the world, select high-quality suppliers for cooperation, and expand their supplier resources. China’s lingerie market is likely to become the largest in the world. So if foreign buyers want to find high-quality underwear wholesale supplier in the underwear industry in China, how can they find the supplier resources they need? The following are 7 ways comprehensively summarized.
Search Engines
Description: 60.7% of overseas purchases search for suppliers through search engines. Among them, Google is recognized as the No. 1 search engine. As of January this year, Google’s world market share of search engines is 92.86%!
Search engines are one of the most important means for foreign buyers to find suppliers, accounting for nearly 60% of the total. Main foreign search engines include: Google, Yahoo, Yandex, etc. And the strength of advertising on Google through mainstream B2B (Alibaba, MIC, Global Sources) platforms can also further illustrate the importance of search engines as buyers looking for suppliers. Similar to the method of foreign trade salesmen looking for customers, overseas buyers of corresponding underwear can also search for corresponding underwear suppliers through search engines and choose their favorite suppliers.
- 01. The choice of product keywords
Many keywords are very popular, but the competition is fierce. At this time, suppliers will often use long-tail keywords. The positioning of long-tail keywords is more accurate, although the traffic heat is far lower than the main keywords, but as long as someone searches, it is an accurate buyer.
- 02. Title, Keywords and Description
Catch the title, keywords and description that will often mentioned in SEO. They generally contain the keywords of the product category that buyers need, so as long as you have keywords, you can usually search for the underwear supplier you want.
B2B Platforms (Alibaba, MIC, Global Sources)
Description: 12.1% (B2B) +9.6% (supplier) of overseas procurement through these two types of channels to find suppliers. The well-known ones are Alibaba, Made in China, EC21, etc. Of course, in addition to these paid platforms, there are also a large number of free platforms.
Today, technological advances allow B2B platforms to grow and expand. Global B2B sales are expected to reach around $12 trillion by 2020. With the emergence of more and more well-known and successful B2B platforms, suppliers can easily show their products and services to foreign purchasers. In this kind of market environment, B2B website plays an increasingly important role in the development of enterprises. More and more foreign trade companies are using B2B platform for overseas promotion. B2B platform is an earlier model of e-commerce, which has a certain degree of recognition for overseas buyers. Therefore, B2B platform has also become the second channel for overseas buyers to find suppliers.
Here，we want to talk about three very popular Chinese B2B platform: Alibaba，AliExpress and Made in China .
- 01. Alibaba
If you are a beginner, Alibaba is not an easy platform to get started on. Most listings are made by manufacturers rather than suppliers, which means they usually don’t have a website, they don’t speak fluent English, orders have to be paid by T/T rather than credit card, and there’s no guarantee you’ll get the item you want.
- 02. Aliexpress
On the other hand, is Alibaba’s sister retail site. Aliexpress allows Chinese “shops” to sell goods made by manufacturers to customers around the world. It’s like the Chinese version of Yama except everything has the lowest wholesale price and the package takes 2-3 weeks to get to your door.
- 03. Made-in-China
In addition to these two popular options, there is another Chinese market we would like to reach: Made-in-China.com.
Made in China, founded in 1998, is a leading comprehensive third-party B2B e-commerce platform developed and operated by Focus Technology. It is dedicated to serving the global trade sector, while providing global buyers with quality information on Chinese products and suppliers. Today, Made in China is known as the world’s leading B2B portal, focusing on bridging the gap between global buyers and quality Chinese suppliers.
Social media
Description: 14.16% of overseas purchases use social media to find suppliers. Among them, Facebook, Linkedin, YouTube, Instagram are the main social media channels.
Foreign social media mainly include: Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc. Among them, Facebook steadily occupies the dominant position of social media, with more than 1.59 billion users and a market share of more than 18%. Therefore, it is also one of the commonly used promotion methods for foreign trade industry.
There are also two ways that China underwear suppliers to increase product exposure on social media:
- 01. Platform Ads
For example, Facebook feed ads are similar to Google Ads but cost less.
- 02. Manual promotion
Accumulating fans and contacts and joining more industry circles can also bring great exposure.
Relatively large underwear suppliers have their official accounts registered on linkedin, Facebook, etc., which can be accessed to search for their contact information, address and some daily updates.
Foreign trade exhibition
Compared with the above three ways, the exhibition is more traditional, but it is also the most direct way to promote. When you attend trade shows (and trade fairs), you can meet face-to-face with potential suppliers to discuss：
- Their company values
- Their products
- Their production capacity
- Their quality control procedures
Direct interaction with potential vendors will allow you to see their capabilities up close and personal.
There are two very popular trade shows/fairs in China every year: the Canton Fair and the East China Fair.
- 01. The Canton Fair
It is China’s largest trade fair and is held twice a year in Guangzhou, near Hong Kong in southern China. The exhibition attracted thousands of attendees with a wide variety of products.
- 02. The East China Fair
It is the largest regional fair in China and is held annually in Shanghai. This show is usually the one with the most traders, a wide variety of exhibits, and the most live transactions. In other words, the turnover of this exhibition is the highest.
However, the downside of this trade show is that you may be limited to a small number of potential Chinese suppliers (many of them will not attend these trade shows, so you may not be able to get the best deals).
You may also be out of luck if the product you purchased is not at a domestic trade show.
Outsourcing to purchasing agencies
You can contact some reputable purchasing agencies to help you purchase as your agent, such as:
- 01. 80/20 of the purchase
The 80/20 purchasing company is owned by Gary Huang and is known for its courses and high quality tutoring materials.
In addition, Gary acts as a purchasing agent for Amazon sellers, helping them source products from China.
- 02. Importdojo.com
Importdojo.com, owned by Manuel Becvar, currently has a network of over 2500 suppliers in almost all industries, allowing you to source almost anything you want.
You can also choose between multiple price packages with different features, such as feasibility checks and similar add-ons.
In addition, you can hire a dedicated monthly purchasing agent, which is a good choice if you are looking for a full-time employee in China.
- 03. Easy Imex
Easy Imex is owned by Adam Gilbourne and provides a one-stop import service while offering a wide range of services including:
- Purchase
- Negotiations,
- Transportation and logistics
- Quality control
- Factory audit
Easy Imex also provides customers with access to an online portal where they can track their processes.
Industry recommendation
You can ask people or companies you know whether their Chinese suppliers are making underwear products. You can make internal recommendations and then search the supplier’s website for browsing. When the overseas buyers find the supplier’s website, they will go to the website to browse the products they need. If the product description is clear and the product picture is clear enough, the overseas buyers can find the supplier’s email address and send an email to the supplier.
Other avenues
Description: 3% of overseas purchases are made through ancillary channels such as Yellow Pages blogs to find suppliers. Some of the best known are Blogger, THOMASNET, Reddit, etc.
Other ways as an auxiliary network channel, although the flow account for a small proportion, but still free promotion can try the way, after all, not all enterprises spend money to improve the display, free channels still have inquiries.
A few farewell words
It is not easy to find suppliers from China, you need to find the right tools and methods.
However, it is very profitable when you find a good supplier and get a high quality product at a very cheap price. Your profit margins are insane!
In this article, we share 7 ways to find underwear suppliers in China, hope it will help you. If you have any questions, please feel free to contact us!
In addition, if you find this article useful, please share and forward it to your friends, many thanks!
