In recent years, with the rise of cross-border e-commerce, more and more people have opened online stores, so how do you run an excellent online store?
First of all, consider the principles that the selection needs to meet
- Volume Weight
The most effective way to select products is to prioritize volume and weight. Most of the items are light and light, but also consider the domestic transportation to foreign countries, and the time and distance are long. In general, it is “light, small, and unbreakable”.
- Whether it Can be Transported
Some products will be restricted by logistics companies and are not allowed to transport such products, such as liquids, cosmetics, flammable and explosive products, electronic cigarettes, lighters, etc.
- Whether it complies with local laws and regulations
The most important point before selecting products is to understand the laws and regulations regarding the import of local products.
Otherwise, if you only find out that your product is prohibited from being sold by local regulations when you are about to put it on the shelves, then the previous efforts will be wasted, wasting time and energy.
- Market capacity
Market capacity refers to the market demand for products, which will directly affect the number of orders for your products.
After considering the above important principles and factors, you can choose products ~ So which product selection channels will we use?
- Select through Amazon
(1) Amazon list
(2) Amazon category positioning selection
(3) Amazon seckill page selection
- How to use wish selection?
(1) First look at fashion trends
(2) Second look at best selling
- How to use AliExpress selection?
(1) Positioning categories
(2) Search keywords directly
- How to use eBay selection? eBay Selection can use the following tools to find products
(1) watchcount tool
(2) Topratedsller tool
How to select products through Google?
Search page analysis competition
(1) Whether there are advertisements on the homepage keywords
(2) Homepage SEO situation
Google shopping analysis competition
- Whether there is a third-party platform: wish, AliExpress, Amazon, etc.
Big platforms are running Google shopping ads for a certain product at the same time, which is actually beneficial to small sellers.
- Whether it is a big company or a big brand
It is best to avoid big companies and big brands when choosing products and be careful when placing them.
Google analysis of keyword competition
Through Google Keyword Planner, you can check the traffic, exposure, bidding amount, etc. of the product, and you can also check the growth rate of the product by date.
Google trends analysis
- Changes in search trends
- National heat analysis
Another advantage of Google Trends is that it can help you analyze global demand.
- Related Search Recommendations
When you’ve identified a product, but don’t know which keywords to choose.
There are two ways:
The first is to enter big words or core keywords in Google Trends, and relevant search keywords will appear. These words are relatively broad words;
The second is to search for accurate core keywords
Google product selection dimension analysis
What are the requirements for selection?
(1) The traffic is large enough to support your high orders.
(2) The competition is small, and the advertising cost will be low.
(3) Whether the product is in a growing trend in the recent period.
(4) No competition with big brands and big companies.
What are the points to pay attention to in Google’s selection?
(1) The selection needs to be tested;
(2) For products to be advertised on Google, they must have high customer unit prices and high repurchase rate
(3) The product needs to measure the ROI of Facebook
Facebook is active marketing. As long as the audience is identified, low-priced products can also make money.
The most important thing in product selection is to understand the market demand and choose the product that suits you. In addition to the selection of products, in the later stage, you also need to study hard in the promotion method to find out the promotion method suitable for your own independent station.
Purchase These Products
After the selection, how do we purchase these products?
Wholesale market purchases
We have set up a branch in Yiwu so that we can purchase from the Yiwu market and supply at the best price and the fastest speed； Buying goods in the wholesale market requires strong bargaining power, striving to keep the batch price to a minimum, and at the same time establish a good relationship with wholesalers.
Find the source of goods around you
For example, relatives and friends around you have sellers who operate some wholesale or physical stores. You might as well try this method, which can get the lowest price more effectively and reduce the pressure of starting a lot in the early stage. This method needs to be explored. Not every seller has such resources around.
Factory direct purchase
Regular manufacturers have sufficient supply and high credibility. If they cooperate for a long time, they can generally win product exchange. However, in general, the starting batch of the manufacturer is relatively high, which is not suitable for small wholesale customers. If you have sufficient capital reserves, and distribution channels, there is no danger of overstocking. If you are not afraid of overstocking, you can go to the manufacturer to purchase.
The above is our product selection channels and procurement channels. We will select hot-selling products for customers according to the market and then look for a high-quality supply chain to provide customers with the fastest and quality supply.
Looking forward to your choice~
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